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Wilson took the bait—he admits—and switched from one promotional service and product to another at a lower price in order to generate leads for his online business, But after a month of using the new service, he was totally frustrated. When he called with a question, no one answered the phone. When he sent an email no one replied. One day he decided to ask for help from the first company he’d used. He’d always had excellent service in the past, so maybe he could receive it again. He gave them a call.